- Runic Number: 1
- Calendar Dates: 29th June – 14th July
- Alternative Names: Fehu, Faihu, Fé, Feh, Feo
- English Letter Equivalent: F
- Pronunciation: Fay-who
- Symbolism: Horns of Cattle
- Literal Translation: Money, Cattle, Wealth
- Color: Light Red
- Element: Fire and Earth
- Associated gods: Frey, Freyja
- Astrological Correspondence: Aries
- Tarot Correspondence: The Empress
- Gemstone: Moss Agate
- Tree: Elder
- Plant: Nettle
- Flower: Lily of the Valley
- Polarity: Female
- Key words: Reward, Wealth, Nourishment
Meaning:The meaning of this rune is 'cattle', a vital aspect of the life of any agricultural community and an important factor in the economy of a group of peoples initially unacquainted with the use of money. The rune represents possessions won or earned and thus also material gain.
“Fehu is the expansive energy that creates the universe, but even in that creation, the seeds of its own destruction are inseparably sown, So, though Fehu can feel very fresh, always remember that new beginnings also mean old endings, and new endings at some point, that are inevitable.”
When Fehu appears in a reading, it generally represents income, expected or anticipated monetary gain, and/or financial investment. Depending on what the querent is asking, Fehu could also represent a romantic or emotional gain (such as a new lover).
Audhumla, the primal cow who formed the world by licking the melted ice of creation into being, is also represented by Feoh, which brings to this rune meanings and overtones of a dynamic, shaping, or creative force. Here is where you might find the concept "Money makes the world go around."
Other Characteristics: Realized ambition. Good health. Wealth. Love fulfilled. Good fortune. But remember - be charitable and show compassion.
Reversed: Failed ambition. Health problems. Poverty. Love unrequited. Bad luck.